Marketing Plan Of Pel

PAK ELEKTRON LIMITED History and Introduction of PEL PAK ELECTRON LTD. was found in 1956 with the technological quislingism of M/S AEG, air jacket Germany. It is the oldest composite galvanising equipment-manufacturing unit of Pakistan with the object of initially producing transformers, switchgears and electric car motors. In 1962 after(prenominal) conclusion of joint venture agreement with AEG, count sh areholding was purchased than by sponsors M/S Malik Brothers Limited. In October 1978, PEL was taken everyplace by SAIGOL GROUP OF COMPANIES, which is the largest and well-know industrial and commercial theme in Pakistan. The Saigol Group belongs to the Saigol family that is an old business family and has contributed a draw play towards Pakistans industrial and believes in continuous development and produce. The contribute is a global business activity monitored through the respective(a) offices worldwide. concussion Saigols traditions, since its takeover by the group, PEL are withal a Company on the go. The heights growth rate proves the complete success of the professional circumspection and provides fitted confidence to trust in its future development schemes. The confederacy floated its shares to the general public and was listed on Karachi computer memory win over (KSE) and Lahore Stock Exchange (LSE).

In 1980, Appliances Division was established and in 1981 it started the take of Window Type Air Conditioners with the technical coaction of frequent Corporation of Japan. These air conditioners were well received in the trade for its quality. Subsequently in 1987 the production of Refrigerators and De! ep Freezers was started. In 1993 the conjunction has started the assembly of Compressors for Refrigerators and Deep Freezers under technical collaboration with Messrs. NECCHI COMPRESSORI of Italy. It was in early 70s that PEL became known in foreign markets payable to its quality. The company started its export to countries like Saudi Arabia, Abu Dhabi, Qatar and so on afterwards on PEL supplied electrical equipments to...If you want to outwit a full essay, order it on our website: OrderCustomPaper.com

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