Organisational Culture- analysis of Oticon

Oticon, a Danish party founded in 1904 was the first confederation in the world to invent an instrument to help the quotation impaired. In the 1970?s, Oticon was the world?s number one maker of the ? butt joint the ear? hearing aids. During the 1970?s and 1980?s as the market for ?in the ear? hearing aid grew, Oticon?s fortune suddenly declined and they lost money and market share. The primary(prenominal) trouble for all of this was that Oticon was a very traditional, departmentalized and slow-moving company. plane though Oticon had 15 sites and 95 distributorships around the world, Oticon was operating in a market dominated by Siemens, Phillips, Sony, 3M and Panasonic and most importantly, Oticon make the ?behind the ear? hearing aid but its customers like the ?in the ear? product. Oticon also specialized in linear engineering science whilst its customers were moving towards digital technology. In 1988, a tonic prexy of Oticon was appointed, Lars Kolind. With his appo intment, he worked hard to turn the situation of Oticon around. Kolind use cost-cutting measures; he pared the company downward, cut staff and increased efficiency, and trim down the price of a hearing aid by 20%. Nevertheless, this still did not achieve the results he wanted. He neer gave up. He had been searching for a sustainable competitive reinforcement for Oticon. He wanted to create a new rationalize of running a business.

One that could be more creative, sweet and cost effective and also compensate for technological excellence, enceinte and general resources which Oticon lacked. Kolind believed t hat Oticon could no longer compete with its ! technologically ripe(p) competitors. By reinventing itself, Oticon showed that it could. Oticon drastically changed its organizational structure, ways of working and subtlety to let loose the human potential of the company. Kolind created a visual sand of a service-based organization... If you want to get a full essay, verify it on our website: OrderCustomPaper.com

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